Implementing a Global EVP in a Simple Way

Implementing a Global EVP in a Simple Way Banco Santander a financial institution that has implemented EVP across many countries focusing on understanding the challenges and opportunities of the digital world. But how do they do that as well as change peoples attitudes towards banks and attracting the kind of talent they want to work for them? We speak to Ted Meulenkamp who is the Director of Global Employer Branding Talent Acquisition at Banco Santander. Have a listen to the episode below, keep reading for a summary and be sure to subscribe to the  Employer Branding Podcast. Listen on  Apple Podcasts,  Spotify,  Stitcher  or  Soundcloud. In this episode you’ll learn: More about its employee satisfaction survey and why its important What 3 things are key to its EVP What Keeping it simple actually means and why 5 pillars are enough What they did to change peoples attitudes towards banks Find out what #thesantandereffect means and who its aimed at You can connect with Ted here.